Go-to-market strategy for an app that tracks private university buses on the Damascus–Daraa highway, as part of a university team.
Introduction to Marketing course project at Yarmouk Private University, with a team of five students. Idea: The "Ma Nter — See where your bus is before you leave home" app for private university students on the Damascus-Daraa highway. We worked on market segmentation and estimating the size of each segment, competitor analysis including students' current methods, and crafting the positioning statement.
أحمد الشيخ محمد · Ahmad Alsheikh Mohammad